The Capture of the Cognitive Frame by Crisis-Capital Ideology (Natasha Kills Ideology)

Q: How do biological humans become subjects in society…? A: By being captured by the commodity apparatus… imaginary recognition, or being a moment of mediation in the labor/consumption process of capital?

Ideology has very little to do with ‘consciousness’ - it is profoundly unconscious…

Ideology… is indispensable in any society if men are to be formed, transformed and equipped to respond to the demands of their conditions of existence…

… the vast majority of (good) subjects work all right ‘all by themselves’, i.e. by ideology (whose concrete forms are realized in the Ideological State Apparatuses). They are inserted into practices governed by the rituals of the ISAs. They ‘recognize’ the existing state of affairs (das Bestehende), that ‘it really is true that it is so and not otherwise’, and that they must be obedient to God, to their conscience, to the priest, to de Gaulle, to the boss, to the engineer, that thou shalt ‘love thy neighbour as thyself’, etc. Their concrete, material behaviour is simply the inscription in life of the admirable words of the prayer: ‘Amen – So be it’.

Yes, the subjects ‘work by themselves’.

… the individual is interpellated as a (free) subject in order that he shall submit freely to the commandments of the Subject, i.e. in order that he shall (freely) accept his subjection, i.e. in order that he shall make the gestures and actions of his subjection ‘all by himself’. There are no subjects except by and for their subjection.

[Louis Althusser, Ideology and Ideological State Apparatuses]

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I would only like to add how irrelevant the state has become in these matters lately…

The lyrics of this song are shockingly, naively, honestly transparent... they are not trying to hide anything... credit era consumer ideology... "free" : "free"...

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Natalia Kills ft. Will.i.am: "Free"

I got some money in my pockets and I wanna go shopping
And go buy me some things I like
I saw some kicks up in the mall that I just gotta be rocking
I love to rock them things I like
I’m no material guy, I just wanna look fly
Cool suits, dope boots, doin’ them things I like
‘Cause when I get my gears straight
Them honeys gonna be shocking, shocking, yeah (shocking) yeah

I’m free, I just spent all my money
But I rock that like it don’t cost a thing
Free, burn a hole in my pocket
But I rock that like it don’t cost a thing

Call me a perfectionist, addicted to immaculate
That hair right, shoes tight
Got to look to dress the part
Nothing in my pocket, got a catwalk for a closet
On my last, only dollar
Lock me up before I hit the store
Wanna be like Midas, when my bank account is minus
Gotta stretch that dollar bill, stretch that dollar
Need a genie in a bottle, change a quarter to a hundred
Gotta stretch that dollar bill, stretch that dollar bill

I’m free, I just spent all my money
But I rock that like it don’t cost a thing
Free, burn a hole in my pocket
But I rock that like it don’t cost a thing

I wear it once and I don’t pop the tags
The next day, I’ma bring it back
I’m at the store
Can’t find nothin’ cheaper than my credit score
My wallet’s anorexic
Can I pay my rent the next month?
I can hear my name callin’ from stilettos on display
Window shopping’s overrated
If I see it I’ma take it
Gotta stretch that dollar bill, stretch that dollar
This Vogue is only paper
I can’t wear the glossy pages
Gotta stretch that dollar bill, stretch that dollar bill

I’m free, I just spent all my money
But I rock that like it don’t cost a thing
Free, burn a hole in my pocket
But I rock that like it don’t cost a thing

Get’cha 5′s, get’cha 10′s, get’cha 20′s out

I I got some
I got some money in my pockets and I wanna go shopping (shopping)
And go buy me some things I like
I saw some kicks up in the mall that I just gotta be rocking (rocking)
I love to rock them things I like
I’m no material guy, I just wanna look fly
Cool suits, dope boots, doin’ them things I like
‘Cause when I get my gears straight
Them honeys gonna be shocking shocking (shocking) yeah

I need to marry a man from Bel-Air
One rack, two rack, ladies stare
I can feel the aircraft hangar
With my coat hangers
Bankrupt, it don’t matter
Girls give the eye ’cause they so mad
I could look fresh in a potato sack
Need a overdraft I’ma overdraft
If the bank man calls, just tell him..

I’m free, I just spent all my money
But I rock that like it don’t cost a thing
Free, burn a hole in my pocket
But I rock that like it don’t cost a thing

Get’cha 5′s, get’cha 10′s, get’cha 20′s out

I’m free free, free free, yeah
I just spent all my money
But I rock that like it don’t..
Don’t cost a thing
Oh.. it don’t cost a thing